Brave + True

Brave+True, launched in 2012 as part of Holiday Trading Co, has grown into one of Australia’s most loved womenswear brands. Designed for adventure, self-expression, and effortless style, every piece blends feminine elegance with bold modern silhouettes. The Everywoman campaign, introduced in 2019, celebrates fashion for every age, shape, and occasion. More than clothing, it's a movement for confidence, beauty, and fun.